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Those sold for $220 a pair

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Old 05-09-2017, 02:43 AM
slogger slogger is offline
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Default Those sold for $220 a pair

The German athletic gear giant Adidas is a long-running a leader in sustainable clothing, and is taking a closer look at how it can manufacture its popular sneakers more responsibly. The result is a partnership with the Parley for the Oceans initiative, which brings stakeholders adidas trainers sale together to raise awareness about the surging amount of plastic that is accumulating in the world’s oceans. Adidas says its work with Parley rests on a three-point strategy: avoid the use of virgin plastic, gather plastic waste from the environment when possible, and redesign footwear and apparel so that it is both sustainable and performs better.

In a pilot last year, the company made 7, 000 pairs of athletic shoes from ocean plastic accumulated near the Maldives, reports Business Insider. Those sold for $220 a pair. Adidas judged the effort a success, and says it now has bigger plans for the latest iteration of its fashion-forward line of upcycled Ultraboost shoes. Earlier this spring, Adidas, Parley and fashion designer Stella McCartney released a white athletic shoe with an upper made from adidas originls sale men this recycled plastic. And the company told the United Kingdom daily The Independent it plans to manufacture 1 million pairs of Ultraboost shoes made from repurposed ocean plastic this year.

Each pair of Ultraboost shoes are comprised of an average of 11 plastic bottles salvaged from the oceans, say Parley and Adidas. Recycled PET plastic is used in the laces, heel webbing and lining, as well as the sock liners. And Adidas, always in fierce adidas zx flux men competition with companies such as Nike and Puma, insists this is not a token effort to raise awareness about pollution or to boost the firm’s sustainability chops.

The company says its recycled plastic shoes are lightweight – and are designed to withstand the demands of adidas superstars women athletics while providing the necessary cushioning needed for joints, arches and the Achilles heel.

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