To be able to understand why LEGO has beensuccessful for so long, just look to the name. LEGO originally got its namefrom founder Ole Kirk Christiansen by combining the Danish words Leg Got thatmeans play well and later realized that the word LEGO in Latin translates to Iput together.

The LEGO set became a standard of creative playfor children around the world, unlocking the creativity to build vehicles,buildings, cities and more. Most historians point to the invention of the wheelas a major turning point in world history. The invention of the LEGO wheel hadthe same monumental effect in the history of LEGO, making it possible to createcars, trucks and eventually the LEGO train building set that is one of the mostsuccessful LEGO sets of all time. LEGO innovation continues to this day withproduct lines like DUPLO that was created in 1969 for smaller hands and stillthrives. Movie tie-ins, such as LEGO Star Wars, LEGO Indiana Jones Adventuresand LEGO SpongeBob are some of the most popular sets. The Sci-Fi LEGO Bioniclesets have a huge following but the number one selling LEGO set of all time isThe LEGO Mindstorms Robotics Invention System. Over 1 million of these setswere sold around the world. In 2009 LEGO introduced the next generation LEGOMindstorms NXT 2.0!

LEGO currently produces about 20 billion LEGObricks a year and has sold over 400 billion LEGOs in their history -- enoughfor every person on the planet to have over 60 LEGOs each!