Thanks for the advice and assessment. I think you may be right - the strawberries are the wrong type. I'm looking at another source and type of strawberry supposedly compatible with my growing zone (zone 9A). What do you think of these:
https://www.gurneys.com/product/gurn...ing_strawberry
It does not specifically list these as everbearing, and most the everbearing varieties get as close as zone 8, two counties north of me. I don't know how important / critical the zone is, especially given the controlled environment they'll be grown in as opposed to "in ground". If you have suggestions and sources let me know.
Thanks,
Gary